The mobile medical market will reach 200 billion in 2023: the giants compete for the blue ocean

Entering the Women's and Children's Hospital of Dongyang City, Zhejiang Province, the outpatient building is as busy as ever, and the team at the toll booth grows up. In the inpatient building, Ms. Chen, who is ready to leave the hospital after giving birth, is not in a hurry. Her husband is using the hospital WeChat public account to make the final hospital deposit settlement, which saves the trouble of queuing.

When Ms. Chen gave birth to her first child in the hospital, she was queuing, waiting for a doctor, taking blood, and paying a fee to make her particularly troublesome. Every time the couple was tossed, they had to toss them all day, so that Ms. Chen, who is pregnant, was particularly tired. This time, the birth of a second child, appointment registration, waiting for blood, blood, inspection, report, receipt of medicines, payment of medicines, payment of hospital deposits, discharge of hospitalization, etc., can be completed in WeChat Pocket Hospital, compared with before , saving more than half of the time.

The changes before and after this stem from the “smart medical ” service provided by the Industrial Bank for the hospital, and more generally, the “ mobile medical ” service. At present, the deep integration of the Internet and the medical industry has become an irresistible trend of the times, and mobile medical care has become a huge cake. The "China Internet Medical Development Report (2016)" released recently showed that the scale of China's Internet medical market reached 15.73 billion yuan in 2015, with a growth rate of 37.98%, of which the mobile medical market reached 4.27 billion yuan. The growth rate was 44.7%.

Participants who have seen this huge market and have already laid out, including Internet giants such as BAT, banks, UnionPay, and some insurance companies. At present, the competition for registration, payment and payment has become very obvious. The competition in other medical treatments has also shown a situation of gradual differentiation based on their respective advantages.