The global smart home market will reach US$155 billion in 2023

As emerging technologies such as the Internet of Things, cloud computing, and big data have entered the smart home industry one after another, many manufacturers have also formed their own characteristic products, and prices have gradually moved towards the trend of civilianization. And from wired to wireless, from concept hype to application implementation, after more than ten years of development, smart homes in the future will achieve a qualitative leap, and better serve users.

The global smart home market will reach US$155 billion in 2023

The latest research report "Global Smart Home Market Forecast 2018" released by Strategy Anal ytics, a global market research and consulting agency, pointed out that the global smart home market reached US$84 billion in 2017, an increase of 16% from the US$72 billion in 2016. In 2018, the global total consumer spending on smart home equipment, systems and services will be close to 96 billion U.S. dollars, and the compound annual growth rate during the forecast period (2018 to 2023) will reach 10% to 155 billion U.S. dollars. North America will account for 41% or US$40 billion of total expenditures, followed by the Asia-Pacific region at US$26 billion, and Western Europe at US$17 billion.

New products from major technology companies such as Amazon, Google, ADT and Samsung are driving adoption in North America. In Europe, Hive from Centr ica Connected Homes in the UK, Ma? genta Home from Deutsche Telekom, eQ-3 from Germany and Toon from Enco in the Netherlands are stimulating market demand. In the Asia-Pacific region, China’s Xiaomi, South Korean operator LGU+, Japan’s iTSCOM and Panasonic, and Australia’s Or igin and Tel str a are also driving market development.

"The market continues to mature." Bil l Ablondi, director of the agency's smart home strategy consulting services, said that consumer awareness has continued to increase, prices have fallen, and technology has become more intuitive. However, the market is still highly fragmented, and many companies are competing for smart home consumers. It is still unclear who will ultimately succeed in capturing the growth of this market.

The global demand for smart homes increases, video entertainment and other equipment or create a new blue ocean

In recent years, under the trend of intelligence and automation, the smart home industry has ushered in a period of rapid development. The entry of many companies has made the already popular smart home market continue to heat up, and the entire industry has ushered in a rare period of development opportunities. At the same time, with the continuous improvement of consumer consumption levels and rapid changes in consumption concepts, the trend of smart home development towards individualization and fashion is becoming more and more obvious.

According to IDC statistics, in 2017, global smart home equipment shipments reached 433.1 million units, an increase of 27.6% over the previous year. At the same time, IDC also predicts that by 2022, the global smart home equipment market shipments will reach 939.7 million units. In the smart home market, including smart speaker categories such as AmazonEcho and GoogleHome, the entire forecast will continue to be the fastest growing category. This shows that the global smart home market is in large demand and has broad development prospects.

In the context of the surge in global demand for smart home equipment and the vast smart home market, video entertainment equipment (including smart TVs, digital media adapters and other IP-connected video equipment) and home surveillance and other security equipment have huge room for development. It is more likely to stand out in multiple categories of smart homes.

According to relevant statistics, it is estimated that from 2017 to 2022, the compound annual growth rate of unit shipments of video entertainment equipment (including smart TVs, digital media adapters and other IP-connected video equipment) is 8.3%. These devices are expected to account for three-quarters of the value of the entire smart home market, and the average selling price (ASP) of TV sets will be the highest among them. In 2017, Samsung and LG gained a leading advantage in the TV industry, while the top categories of digital media adapters in the same period were Amazon, Google and Roku.

The 2nd Smart Home Information Security Forum

On June 12, 2018, the "Second Smart Home Information Security Forum" hosted by the SCA Secure Communication Alliance was grandly held at the Grand Mercure Shanghai Zendai Hotel, from Shanghai Yixin Intelligent Technology Co., Ltd. and the National Financial IC Card Security Testing Center More than 130 people from institutions and enterprises related to the smart home industry chain such as Haier Group participated in the meeting. At the same time, the conference also invited industry experts to share research on smart home information security and other aspects.

With the continuous development of high and new technology such as information technology and the Internet of Things, smart home has entered the 2.0 development stage, and consumers' focus has shifted from experience and usage scenarios to information security. According to the "Investigation Report on the Protection of the Rights and Interests of Chinese Netizens", my country's annual economic losses due to information security amount to more than 90 billion yuan. It can be said that information security has become an important limiting factor in the development of smart homes.

To this end, a technical specification promotion group composed of 16 organizations and companies including SCA, TKSG, China Smart Home Industry Alliance, Shanghai Yixin Smart, Haier, TCL, Royalstar, etc. has been committed to promoting smart home technology that complies with the international information security standard system. The formulation of standards and specifications. This technical specification is the world's first smart home technical specification that meets international information security standards. It will enable smart home products to have laws to follow in the field of information security, and greatly promote product research and development and industry development. This shows that Chinese companies will occupy a dominant position in the development of smart home information security in the future.

Global smart homes grew by 26.8% year-on-year

A few days ago, according to a report released by the research organization International Data Report (IDC), the global smart home equipment load will reach 549.5 million units this year, an increase of 26.8% year-on-year, of which smart speakers and video entertainment products are expected to account for 71% of smart home equipment Sales. From smart speakers to all kinds of smart home appliances, the "ecosphere" of smart homes is taking shape.

In 2014, the concept of smart home was widely proposed. However, because the industry faces a series of development bottlenecks, it has been in the stage of "weak intelligence" for a long time, and it has not been able to interact smoothly with people, let alone meet personalized services. It can be considered that this is the product of the home automation stage, with control and remote remote control functions as the main products. The products are mainly isolated consumer electronic products. At this stage, the industry has not solved many pain points on the product side, server side, and user side.

Up to now, the smart home industry is developing rapidly, and has now entered a new stage of "smart interconnection". With the hot sales of Amazon's smart speaker Echo, the topic of smart home has once again been widely mentioned. In particular, a wave of smart interconnected products triggered by the "smart home entrance" dispute has shown us that the industry has undergone a subtle change in nature. We believe that smart home is about to open a new era of wisdom.