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According to data from analyst firm Juniper Research, VR game revenue will increase from the current $1.2 billion to $8.2 billion by 2023, and mobile VR games will account for more than 55% of VR game revenue.
The company predicts that by 2023, more than 100 million mobile VR devices (including smartphones and VR all-in-ones) will enter the global gaming market, with 52 million devices in 2019.
It can be said that the development of mobile VR devices is crucial for this growth. Sales of VR hardware in 2018 are disappointing, so developing low-cost VR on smartphones and other mobile devices is important to attract users and encourage them to use other VR platforms.
Research author Sam Barker explains: "The revenue of VR mobile games will exceed $4.6 billion by 2023." Developers must therefore reduce high application deprecation rates by providing engaging, constantly updated content. In addition, he said: More than 50% of mobile VR games in 2019 will not be profitable, because it is very difficult to place advertisements in VR content without affecting the user experience. Developers must use in-app purchases to compensate for the lack of potential advertising revenue.
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